About Marc Setton
Founder, Strategic Premium Finance
Helping Families Preserve Wealth Without Forced Asset Sales
Marc Setton is the founder of Strategic Premium Finance, a specialized advisory practice focused on estate liquidity planning for business owners, real estate investors, and affluent families.
His work centers on helping clients address one of the most overlooked risks in wealth preservation:
Not a lack of net worth.
A lack of liquidity.
Marc collaborates with estate planning attorneys, CPAs, wealth advisors, and other trusted professionals to help families evaluate strategies designed to provide liquidity when it is needed most while preserving long-term assets and protecting family legacies.
Why Estate Liquidity Matters
Many families possess substantial wealth on paper but have much of that wealth concentrated in:
- Closely held businesses
- Real estate portfolios
- Illiquid investments
- Family partnerships
- Legacy assets
When liquidity needs arise, whether because of estate taxes, equalization concerns, succession planning, or other obligations, families may face difficult decisions.
Without proper planning, valuable assets may need to be sold under unfavorable conditions.
Marc’s philosophy is simple:
Create liquidity without forcing asset sales.
Professional Background
Marc’s career has provided exposure to several disciplines that influence his approach to estate liquidity planning.
His background includes experience in:
Accounting
Bachelor’s Degree in Accounting and Finance from Florida Atlantic University.
Tax and Financial Analysis
Former Associate in Core Tax Services with BDO USA, LLP.
Financial Services
Experience working with MassMutual affiliated firms assisting families and individuals with long-term financial protection strategies.
Investigative and Analytical Work
Through Legal Team Concierge, Marc has developed a process-driven approach emphasizing:
- Analytical evaluation
- Documentation
- Attention to detail
- Structured decision-making
- Client advocacy
These experiences contribute to a disciplined and collaborative approach when evaluating estate liquidity challenges.
Collaborative Philosophy
Estate liquidity planning does not occur in isolation.
Marc believes the best outcomes occur when professionals work together.
He regularly works alongside:
- Estate Planning Attorneys
- CPAs
- Wealth Advisors
- Bankers
- Family Business Advisors
- Real Estate Professionals
His role is designed to complement—not replace—the client’s existing advisory team.
The objective is alignment, coordination, and long-term thinking.
Who Marc Works With
Business Owners
Owners whose wealth is concentrated in operating businesses.
Real Estate Investors
Families with substantial equity tied up in real estate portfolios.
Affluent Families
Individuals seeking to preserve wealth across generations.
Multi-Generational Planning Situations
Families concerned about:
- Estate taxes
- Liquidity gaps
- Equalization between heirs
- Business succession
- Wealth transfer
Core Principles
Education Before Implementation
Understanding should always precede strategy.
Long-Term Thinking
Decisions should support future generations, not short-term outcomes.
Collaboration
Strong planning requires strong professional relationships.
Confidentiality
Client privacy and discretion are paramount.
Analytical Discipline
Every situation deserves thoughtful evaluation and individualized analysis.
Author and Educator
Marc is the author of:
Legacy Without Liquidation
Protecting Family Wealth When Cash Is Needed Most
The Estate Liquidity Operating Manual
A Practical System for Business Owners, Real Estate Investors, and Affluent Families
The Advisor’s Guide to Estate Liquidity Planning
Helping CPAs, Estate Attorneys, Wealth Advisors, and Trusted Professionals Better Serve Affluent Clients
These works are intended to educate families and professional advisors about liquidity risks and the importance of long-term planning.
The Goal
Protect the balance sheet.
Preserve the legacy.
Create liquidity intelligently.
Request a Confidential Estate Liquidity Review
If you are a business owner, real estate investor, affluent family, or professional advisor seeking perspective on estate liquidity planning, Strategic Premium Finance welcomes the opportunity to collaborate.
Start With a Structured Review
A confidential evaluation designed to determine whether estate liquidity strategies may align with your current balance sheet and long term objectives.
These strategies are evaluated selectively and are not appropriate for all financial profiles.
Book Your Free Private Strategy Call
Confidential. No obligation.
- (305) 903-0363
- Marc@strategicpremiumfinance.com
Begin Your Estate Liquidity Planning Process
Understanding the estate liquidity planning process allows you to make informed decisions with confidence and control.
Estate liquidity planning is not about making immediate decisions.
It is about understanding your position clearly and evaluating the right structure if one is needed.
The first step is simply a conversation.
Book Your Free Private Strategy Call
Confidential. No obligation.
- (305) 903-0363
- Marc@strategicpremiumfinance.com